Job Description

Job ID: Company: Abbott LaboratoriesLocation: United States - California - AlamedaJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityLingo is redefining how people understand and engage with their own health — andwe'relooking for aHead of Copywho can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in copy and storytelling, and who brings the strategic depth to shape not just how we say things, but what we stand for and why it matters.You'llpartner closely with a Senior Visual Designer who owns the aesthetic craft, so your focus is squarely on the thinking, the words, and the strategy behind it all.You'lllead the creative vision acrossbrand, campaigns, and content — andyou'llbe the connective tissue between business goals and breakthrough ideas.This role reports directly toDirector of Brand and Creativeand sits at the intersection of brand strategy, creative leadership, and narrative development.What You’ll Work OnCreative Strategy & LeadershipOwn the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audienceLead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every briefTranslate businessobjectivesand marketing briefs into compelling creative platforms, not just executionsChampion creative consistency and quality across all channels — from performance ads and social to packaging and brand campaignsDevelop and evolve the brand voice, ensuring it is distinct, durable, and deeply humanCopy & Content DirectionWrite, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyondSet the standard for what great writing looks like at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributorsMaintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work fromCross-Functional CollaborationPartner closely with the senior visual designer to ensure copy and design work in genuine creative harmonyWork alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpointPresent creative work to senior stakeholders with clarity, confidence, and strategic convictionManage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standardTeam & CultureHelp build a culture where craft is celebrated and creative thinking is everyone's jobMentor junior creatives and contribute to the development of a high-performing, collaborative creative teamStay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonantRequired QualificationsBachelors Degree8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative conceptingProventrack recordleading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plusA portfolio thatdemonstratesexceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaignExperience art-directing and collaborating with designers — youdon'tneed to design, but you need to directAgency, in-house, or hybrid background welcome; experience working in fast-moving, founder-ledor scale-up environments is a plusPreferred QualificationsA genuine love of language and a belief that great copy is a strategic act, not a finishing touchThe ability to zoom out to brand strategy and zoom in to a single headline with equal precisionStrong presenter — you can take a room through a creative story and make it landComfortable with ambiguity and energized by building; this is not a role for those who need all the answers before startingNatural collaborator who makes the people around them betterLingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to leadcreativeat a brand with real purpose, real product, and real momentum.We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.Skillscreative strategycopywritingbrand voice developmentcontent directiondigital marketingcampaign managementstorytellingpresentation skillsstakeholder managementagency managementbrand managementnarrative developmenteditingmentoringbrand strategycontent strategyvisual directionpresentation frameworkstone of voice guidelinesmessaging frameworkscreative concepting

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