Job Description

SEO/SEM Marketing Manager

Mark Sweeney Buick GMC is seeking an experienced SEO/SEM Marketing Manager to lead and optimize our digital marketing efforts. This role is ideal for a results-driven professional who is passionate about driving online visibility, improving search engine rankings, and managing paid search campaigns to support our automotive dealership's growth in Cincinnati, OH.

Responsibilities

• Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, and paid search copy for search engine marketing.
• Manage and optimize Google Ads campaigns, including display and retargeting efforts.
• Monitor, analyze, and report on performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Collaborate with creative, sales, and technical teams to enhance digital marketing initiatives.
• Stay up-to-date with the latest trends, tools, and best practices in SEO and SEM.

Requirements

• Proven experience managing SEO and SEM campaigns with measurable results.
• Strong understanding of Google Analytics, Google Ads, and other digital marketing tools.
• Experience with website optimization and content management systems.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and project management skills.
• Knowledge of the automotive industry is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Benefits

• Competitive compensation package.
• Opportunities for professional growth and development.
• Supportive and dynamic work environment.
• Employee discounts on vehicle purchases and services.
• Comprehensive health and wellness benefits.

About the Company

Mark Sweeney Buick GMC is a trusted automotive dealership located in Cincinnati, OH, dedicated to providing exceptional customer service and quality vehicles. We pride ourselves on our community involvement and commitment to excellence, creating a welcoming environment for both customers and employees alike. Join our team and become part of a company that values innovation, teamwork, and integrity.

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